About
Practical Edge AI
We turn scrappy insights into scalable AI workflows, delivering concrete ROI while empowering clients with sharp, approachable guidance every step.
About Us
At PracticalEdge.ai, we’ve spent years helping clients tighten their marketing, streamline operations, and unlock real, measurable growth. What we learned? True ROI happens when sharp messaging and smart processes work hand-in-hand.
Then AI and automation took a giant leap. Suddenly, margins weren’t just improving—they were exploding. The game changed overnight. And businesses needed faster, smarter, more data-driven execution to keep up.
That’s why we built PracticalEdge.ai: to turn those breakthroughs into practical, powerful tools. Tools that create wins you can feel today—and growth that compounds tomorrow.
Our Values
Practical
Profitable
Future Ready
Kirstin Russ
Founder, Practical Edge AI
What I'm Best At:
→ Strategic, holistic understanding of systems and processes
→ Creative and solid problem solving
→ Designing agentic workflows that actually deliver
→ Keeping complex tasks as simple as possible
Why I Built This
After more than three decades of helping businesses gain clarity and turn it into real, immediate ROI, I saw the AI revolution coming like a freight train—with most businesses standing directly on the tracks.
Look, AI right now is the Wild West—unregulated, unpredictable, and full of both opportunity and risk. Most businesses don't know what they don't know. They're either spending too much on solutions that don't fit, or they're paralyzed, watching competitors pull ahead.
Here's the thing: AI isn't just another tech trend. It's the biggest shift in how we work since the internet. When implemented strategically, it's not just a tool—it's the ultimate amplifier for your existing strengths and a powerful profit driver.
“That's why I built Practical Edge AI—to give businesses the sharp, approachable guidance they need to cut through the noise, implement what actually works, and start seeing real returns in weeks, not years.”
What Drives Me
I believe that when used properly, AI can give small and mid-sized businesses the same competitive advantages that were previously only available to enterprises with massive budgets. My mission is making that advantage accessible to companies that actually deserve to win.